
A reliable house valuation should be based on more than an automated estimate or the asking price of another property nearby.
When valuing your Folkestone home, we consider several important factors.
Property demand and buyer expectations can vary considerably across Folkestone and the surrounding area.
A town-centre apartment, a period home near the coast, a family house in Cheriton and a modern property in Hawkinge will not necessarily attract the same buyers or follow the same pricing pattern.
Even within the same postcode, road position, parking, outlook, noise, transport access and surrounding property types can affect buyer interest.
We consider:
• The number and size of bedrooms
• Overall floor space
• Room proportions
• Natural light
• Storage
• Working-from-home space
• Number of bathrooms
• How well the rooms connect
• Future improvement potential
A practical layout can sometimes be as important to buyers as the total size of the property.
The general condition of your home can influence both its likely value and the type of buyer it attracts.
We will consider recent improvements, maintenance requirements, decorative condition and whether any simple changes could improve the property’s presentation before it is photographed or viewed.
We will also be honest if we believe expensive work is unlikely to produce a worthwhile return before selling.
Off-road parking, garages, gardens, courtyards and balconies can all affect buyer interest, but their importance varies depending on the location and property type.
For example, parking may be a particularly important consideration for some town-centre or coastal properties, while family buyers may place greater value on a secure and usable garden.
We look at recent comparable property activity, including similar homes that have sold, those currently available and properties that may have struggled to attract interest.
However, comparable evidence must be interpreted carefully. A nearby property may differ in condition, floor space, tenure, outlook, parking or presentation, making a direct comparison misleading.
The property market is always changing.
We consider the type of buyers currently looking in the area, the amount of competing property available and how your home is likely to compare with other choices within a similar price range.





We begin by discussing the property, your reasons for considering a sale and the timescale you are working towards.
We visit the home, assess its individual features and give you the opportunity to ask questions.
We consider relevant comparable properties, current competition and active buyer demand.
We explain what we believe the property could achieve and the reasoning behind our recommendation.
We discuss the available options and agree the most suitable marketing package for your property.
This may include photography, floor plans, video, property descriptions, portal exposure, social media promotion and accompanied viewings.
The agreed marketing materials are created and the property details are prepared for your review.
You can review the details before the property is launched to buyers.
We respond to enquiries, qualify prospective buyers and manage viewings in line with the agreed service.
We keep you informed, discuss feedback and negotiate offers on your behalf.
Once an offer is accepted, we remain involved as the transaction moves towards exchange and completion.

